Responsibility to make, Responsibility to use

We at Ichihara,
We have an obligation to create umbrellas that people want to use with care.

Environmental burden caused by a large number of disposable umbrellas

Japan, the country that consumes the most plastic umbrellas in the world

In Japan, 130 million umbrellas are consumed annually (according to research by the Japan Umbrella Promotion Association), of which approximately 80 million are plastic umbrellas, making Japan the world's largest consumer of umbrellas. The annual CO2 emissions from disposing of plastic umbrellas is about 50,000 tons, and about 3.75 million cedar trees are required to absorb this much CO2. The amount of plastic used in one plastic umbrella is 360 plastic straws.
Inexpensive and handy vinyl umbrellas are made from a variety of materials, so they take time to disassemble and are difficult to separate for recycling. I am giving you a load. 80 million per year is unrealistic, but a simple calculation shows that 220,000 plastic umbrellas are consumed every day in Japan alone. You can imagine that the consumption behavior of purchasing and using has a large burden on the environment.

Inherit values ​​and memories

While many plastic umbrellas are thrown away, there are umbrellas that can be used for generations. A customer from the UK who continues to use the Ramuda folding umbrella that his father bought on his trip to Tokyo 20 years ago, while carefully repairing it. When the condition of the umbrella deteriorates, some customers visit ICHIHARA's workshop and carefully repair the defective part while talking with the craftsmen, and continue to use it carefully. It was a great honor for us to be able to use umbrellas that have been handed down from father to daughter across the sea and generations. The handle made of natural wood creates a rich atmosphere as time goes by, and one of the pleasures is that it can be reborn like a different umbrella when you replace the handle.

Passing technology and tradition to the next generation

We plan umbrellas that can be used for a long time every day, and revitalize production areas in various parts of Japan by producing umbrellas that can be used for a long time, so that umbrellas can be used for a long time. It is our responsibility to create high-quality umbrellas that can be used beautifully for a long time by encouraging and carefully manufacturing them.
Once purchased, the umbrella can be repaired by craftsmen as many times as you like as long as the parts are available.
Conveying and spreading the value of taking care of your favorite umbrella while using it with care is also one of the SDGs goals "12, Responsible production and use", "13, Concrete measures against climate change", "14, We at ICHIHARA believe that this will also lead to the realization of "Let's protect the abundance of the sea" and "15. Let's protect the abundance of the land."

Enjoy umbrellas like you enjoy clothes

You can enjoy changing the color and material of your clothes according to the weather, season, and mood, so bring several favorite umbrellas and use them in rotation to reduce the burden on the umbrella and keep it in beautiful condition for a longer time. receive. Please find your favorite umbrella. And I would be very happy if you could use it with your family and loved ones. Passing on the value of using things with care to the next generation. It means taking over beautiful things and traditions that have been used with care. and keep doing it. We would like to continue our small activities.

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